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Africa’s high net worth

On the panel are (l-r) CEO of Frontier Advisory- Dr Martyn Davies, Retail Analyst - Christopher Gilmour, Entrepreneur – Swaady Martin-Leke,  Business Director – Dali Tembo and Marketing and Communications Director - Alisa Wingfield

 

On the panel are (l-r) CEO of Frontier Advisory- Dr Martyn Davies, Retail Analyst - Christopher Gilmour, Entrepreneur – Swaady Martin-Leke,  Business Director – Dali Tembo and Marketing and Communications Director - Alisa Wingfield


What does the new African consumer look like? Where are the new opportunities? What about manufacturing, e-commerce, supply chain logistics, technology and infrastructure? These are some of the questions that were tackled at Frontier Advisory’s discussion on the African Consumer Outlook.

Dr Martyn Davies, CEO of Frontier Advisory, has many accolades to his name including placing 5th at the 2014 Argus, the world’s largest individually timed cycle race. Provoking a fresh and bold thinking he moderated a panel which included Retail Analyst - Christopher Gilmour, Entrepreneur – Swaady Martin-Leke, Business Director – Dali Tembo and Marketing and Communications Director - Alisa Wingfield.

Sharing their experiences it seems that many countries in Africa are realising their potential and are unlocking value of the diversity they are able to offer. In recognizing not only cultural, historic and traditional differences, regional and geographical positioning and environmental typography, lends to a cornucopia of services and products to a growing number of high net worth Africans,  aptly described by Dali Tembo “balancing its roots with its wings”.

Balancing the traditional with high technology, aesthetic quality with quantity the cradle of humankind is an abundant market place in which uniqueness of products and services, entrepreneurship and innovation thrives. Indigenous knowledge combined with modern trends is the catalyst that will foster manufacturing and develop a discerning consumer.  

Does free trade mean trading apples for broadband? Can unchecked monetization and commoditization lead to loss of creativity in deal-making?  

The discussion, it seems, makes clear that the nuances of the diversity that is Africa should be the driver of imaginative policy and regulation in an integrated Africa.

 


 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
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February/March 2020

 
 
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