ENTERPRISE
Chinese enterprises brand development in Africa
Overseas Chinese Affairs Office of the People's Government of Hebi City
By Wu Lujun - China-Africa Boshang
6 April 2024
Henan
On April 6, 2024, Wu Lujun, the African marketing consultant of Zhongding International Trade Research Institute, and his delegation were invited by the Overseas Chinese Affairs Office of Hebi Municipal People's Government to visit Henan Mingmei Magnesium Technology Co., Ltd. for a field visit to provide suggestions for Hebi City's corporate brand to go overseas in Africa.
Wang Hongyuan, chairman of Henan Ming Magnesium Industry, said: 'Thanks to our overseas Chinese office matchmaking, Ming Magnesium Industry has always taken technology as the primary productive force as the core values of the enterprise, market-oriented, and developed products that can solve the challenge points of social groups, so as to establish a corporate image, expand market share, and make a modest contribution to social and economic development. In the post-epidemic era, we must go out more to see the outside world to find the shining points of our own enterprises, so as to be able to emerge on the road of international development of independent brands.
Take our company's self-developed pearl magnesium laundry granules as an example, which has won many national patent certifications, and plays the role of magnesium and water decomposition, which can remove clothing stains, keep the color of clothes brighter, zero pollution, green and environmentally friendly washing, and solve the pain points of household laundry. We are full of hope and confidence in the future brand development road, to be the leader in magnesium laundry granules. At present, our magnesium-related products include: high-purity magnesium hydrogen-rich water cups, cooking utensils, multi-functional folding basins with sterilization and magnesium alloy hyperbaric oxygen chambers. Green, healthy and environmentally friendly magnesium products will bring many benefits to the healthy life of human beings.'
Wu Lujun said 'As one of the high-quality one-stop service platforms for international trade designated by the Department of Commerce of Henan Province, Zhongding International Trade Research Institute has helped enterprises solve many problems such as export tax rebates and legal affairs in recent years, and has won the trust of enterprises. From 2023, we will start to lay out the African market, integrate resources, and help Henan enterprises enter Africa to provide management consulting and export tax rebate services, so that enterprises can smoothly carry out international trade business. According to their own 15 years of market work experience in Africa, Africa is suitable for Chinese enterprises to take the road of independent brand development, conservatively said that more than 75% of Africa is made in China, and there are many types of goods, from the public to the middle and high-end, there are made in China labels, which can meet the needs of different consumer groups. I would like to thank the Hebi Overseas Chinese Affairs Office for its matchmaking, giving us more opportunities to learn and exchange, be pragmatic and truth-seeking, unite the hearts of overseas Chinese, create a brand, seek development, continue to write a new chapter of the times, and sincerely wish Hebi a better tomorrow'